BBC lose athletics rights to C4
September 30, 2010 · 0 Comments
The BBC has lost the broadcast rights to the IAAF World Athletics Championships after 27 years, with Channel 4 sealing a deal to air the event in 2011 and 2013.
Channel 4 has secured the exclusive media rights to the IAAF World Athletics Series, including the bi-annual World Championships, breaking the BBC’s hold on the TV rights.
The deal was struck between the IEC and Channel 4 and will see the broadcaster show almost 50 hours of coverage of the 2011 championships. The event is scheduled to take place in Daegu, South Korea next August, and Channel 4 coverage will include all evening sessions and a daily highlights programme scheduled for primetime.
David Abraham, Channel 4’s Chief Executive, said: “This is an exciting opportunity for Channel 4 and will complement perfectly our coverage of the London 2012 Paralympic Games. The 2011 IAAF World Athletics Championships provides a strong platform to showcase our innovative approach to sport. I’m looking forward to working with the IAAF to broadcast a really engaging event.”
“This is excellent news,” said IAAF President Lamine Diack, “And underlines the important work that IEC is doing to secure free to air coverage in major television markets, with deals that also reflect the inherent value of our sport. We would like to express our gratitude to IEC for this breakthrough deal. The IAAF family will find Channel 4, to be a dynamic and vibrant terrestrial channel. Not only does it deliver strong ratings but it is particularly popular amongst the younger 16-34 year old age group, which fits in perfectly with the IAAF’s current and future development strategy.”
Tags: Channel 4, IAAF, World Athletics Championships
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