BBC win back rights to World Athletics Championships
November 24, 2011 · 0 Comments
The BBC has won back the rights to the World Athletics Championships in 2015 and 2017, when the event will take place in London.
The event was broadcast on Channel 4 for the first time earlier this year from Daegu, South Korea, but its coverage was heavily criticised. Channel 4 also holds the rights to the 2013 championships, to be held in Moscow.
The new deal comes after the International Association of Athletics Federations signed a deal with the European Broadcasting Union, of which the BBC is a member, to cover the whole of Europe and Africa. The IAAF had a contract with the EBU until 2009, when it decided to sell the rights directly through an agency.
As an EBU bid partner, the BBC will be the sole UK free to air broadcaster in Beijing in 2015 and London two years later – returning after a six-year gap.
BBC Sport director Barbara Slater said: “We’re delighted that the World Championships will be returning to the BBC. The 2017 Championships, taking place at the Olympic Stadium will be a huge moment for UK athletics, helping to deliver the Olympic legacy, and we’re thrilled to be bringing the event to our audiences.”
Lamine Diack, IAAF president, said: “The EBU has been our partner for every edition of the IAAF World Championships from their creation in 1983 right through until 2009 and we are delighted to be partners again. This agreement not only secures the financial future of the athletics’ movement until the end of 2017 but is also strategic for IAAF in guaranteeing maximum coverage of our premium events in key territories.”
Tags: Barbara Slater, BBC Sport, Beijing 2015, Channel 4, London 2017, World Athletics Championships
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