Eurosport signs new athletics deal
July 18, 2011 · 0 Comments
The IAAF has announced a new Pan-European TV Agreement with Eurosport for 2011-2013. The agreement begins with live coverage of the 2011 IAAF World Championships from August 27 to September 4 and also covers the following event in 2013 in Moscow.
Eurosport will broadcast at least 100 hours of dedicated coverage from Daegu, South Korea.
The deal also includes coverage of the IAAF World Indoor Championships in Istanbul next March, the World Marathon and Half-Marathon Championships, the Youth and Junior World Championships and Cross Country World Championships.
As well as Eurosport’s television broadcasting of the Athletics World Series events on Eurosport and Eurosport 2, the agreement also allows for LIVE streaming via internet and mobile devices.
Eurosport, a long standing partner of the IAAF, is Europe’s leading sport entertainment group and number one Pan-European channel. Broadcast in 20 different languages, Eurosport reaches over 125 million households in 59 countries.
Laurent-Eric Le Lay, Chairman and CEO of Eurosport Group, said: “Live and in stunning High Definition, the 2011 Athletics World Championships will be spectacular, and as a preview to London 2012, promise to be the most watched and exciting event this summer on Eurosport. Eurosport has broadcast Athletics World Championships and World Athletic Series for over 20 years. We continue our long-standing commitment to provide Athletics fans across Europe and around the world with the most comprehensive and qualitative coverage available.”
Tags: Athletics World Championships, Daegu, Eurosport, IAAF Athletics
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