Virgin Media serves up French Open in 3D
May 16, 2011 · 0 Comments
Virgin Media have announced that they will be broadcasting coverage of the French Open tennis tournament from Roland Garros, Paris, in 3D.
Virgin will show live and exclusive feeds from Eurosport at the centre court of Roland Garros, Paris. The coverage will be available free for M+, L and XL TV customers, providing you have a 3D compatible box and TV (either VHD, V+ HD or Virgin Media TiVo). The live action will also be backed up with a 3D on demand service.
Live 3D action will begin on Sunday 22nd May and will conclude with the final on Sunday 5th June. The tournament will showcase all of the sport’s biggest hitters such as defending champion Rafael Nadal, tennis legend Roger Federer, the currently seemingly unbeatable Novak Djokovic along with British favourite Andy Murray, and leading women such as Caroline Wozniacki and 2010 champ Francesca Schiavone.
Jean Thierry Augustin, Eurosport’s Managing Director, Distribution, Rights Acquisition and Development said : “This agreement with Virgin Media will enable UK sports fans to experience Grand Slam tennis as never before. The iconic clay courts of Roland Garros are the perfect stage to demonstrate the progress being made in 3D sports broadcasting. It will be the first time an entire Grand Slam event has been accessible in 3D to viewers at home from the opening day to the final and it reinforces Eurosport’s commitment to innovation and new technology.”
Added Cindy Rose, executive director of digital entertainment at Virgin Media: “We’re delighted to be adding one of the year’s most prestigious sporting events to our calendar and giving our customers more of those ‘wow’ moments in breath-taking 3D.”
Tags: 3D TV, Andy Murray, Eurosport, French Open, Virgin Media
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