July 12, 2010 · 0 Comments
The British arm of Setanta Sports collapsed owing £550m to a number of creditors including the Football Association and the Scottish Premier League, according to the final report from administrator Deloitte.
Setanta collapsed last summer with outstanding bank loans of £261 and unsecured debts of £288m according to City A.M. Unsecured lenders are set to receive 2p for every pound claimed.
Setanta attempted to take on Sky Sports in the pay sports TV marketing and succesfully signed up 1.2m customers, however it’s collapse came about after securing just 23 Premiership matches each season from 2010/11 and failure to reach the 1.9m subscribers analysts indicated were required to break even.
Private equity backers refused to help with a £100m refinancing and so the company was put into administration with the loss of around 200 jobs in the UK. The broadcaster continues in the forms of Setanta International and Setanta Ireland.
Tags: FA, Scottish, Setanta Sports