ITV4 increases Tour coverage
June 24, 2010 · 0 Comments
ITV4 have announced plans to enhance their coverage of the premier cycling event with live coverage from every stage of the 2010 Tour de France, as well as comprehensive previews and daily highlights. ITV4 has previously only broadcast highlights of the event, with live coverage at weekends.
The Tour kicks off on Saturday 3 July in Rotterdam at 17:00, before travelling through Brussels and France, finishing in Paris on the Champs Elysees three weeks later on Sunday 25 July. This year’s Tour, the 97th, covers 3600 kilometres over 20 stages.
ITV4’s coverage will be presented by Gary Imlach with former Tour de France rider and Olympic champion Chris Boardman. Commentary will come from Phil Liggett with reports from Jill Douglas and Ned Boulting.
ITV.com will stream coverage throughout the tour along with video highlights of each stage. The site will also host a beginner’s guide to the Tour, rider profiles and video diaries from the British riders along with Twitter updates throughout the race. ITV’s successful Tour de France podcast also returns with daily updates.
British interest in this year’s Tour is likely to be high with a British team competing and success for British riders in 2009. Last year Bradley Wiggins finished fourth overall and Mark Cavendish won an unprecedented six stages.
Zai Bennett, ITV Director of Digital Channels said: “The Tour de France is cycling’s premier event and ITV4’s coverage has developed a great reputation over the past five years. I’m delighted that we will now be broadcasting live coverage throughout the Tour.”
ITV4’s coverage is produced by VSquared TV.
Tags: cycling, ITV, ITV4, Tour De France
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