ESPN Goals passes 1 million UK downloads

October 18, 2011   ·   0 Comments

ESPN Goals, the free mobile app which brings UK fans action and goals from every Barclays Premier League match within just minutes of it taking place – this weekend exceeded one million UK downloads.

Fans have registered more than 50 million page views in just two months, and logged more than 61.3 million minutes of time on the app. The milestones follow its launch as a free app at the start of the season, featuring a new interface and new goal video alerts.

Between 8 August and 8 September, ESPN Goals was the most downloaded free sports app on iPhones in the UK (and the 10^th most downloaded app across all genres in the UK) and the second most downloaded free sports app on Android.*

ESPN Goals, along with the ESPN television channel and ESPN.co.uk, is part of the company’s cross-platform coverage of football in the UK that aims to connect fans to the game across the screens that they use each day. The combination has helped grow audiences for each, ESPN’s TV football coverage is driving downloads on mobile devices and traffic on ESPN.co.uk has now exceeded 1.1 million unique visitors per month. At the same time the ESPN Goals app is serving as one of the top referral engines for subscription to the ESPN channel in the UK.

Tom Gleeson, vice president, digital media, ESPN International, said: “ESPN Goals has established a popular brand and built a broad user base with fans by demonstrating its ability to connect fans with Premier League football on the move. The app reflects our approach to bring fans multi-screen access to football, which is something we will continue to enhance as our business grows in the UK.”

The essential football app for fans of the Barclays Premier League, ESPN Goals features:

• Video of goals and match action from every Barclays Premier League match all season long
• Live scores, and fixtures from around the league
• Additional video including match previews, weekend round-ups and ESPN interviews
• An enhanced, easy-to-use video-led interface
• Video alerts:  ESPN Goals sends fans notifications alerting them when goals are scored

ESPN Goals is available at no cost to football fans via Apple iTunes, Android Market, Nokia’s OVI Store, the Blackberry App World, and Windows Phone Marketplace – expanding to two new platforms in its second season, covering the entire range of major smartphone platforms.

For information, go to www.espngoals.com.

Tags: Barclays Premier League, ESPN, ESPN Goals, ESPN.co.uk, Tom Gleeson