ITV & Sky extend Champions League deal
April 27, 2011 · 0 Comments
ITV and BSkyB will continue to show European Champions League football in the UK until 2015, after extending their deals with the sport’s European governing body, UEFA.
Sky Sports will show 129 live Champions League matches per season including all live televised matches on Wednesdays and all (except the first choice game) on Tuesdays and one game from each semi-final as well as the final. Sky Sports will also broadcast the UEFA Super Cup.
Barney Francis, managing director of Sky Sports said :”Sky Sports offers the most comprehensive coverage of the UEFA Champions League. We will show up to 15 live matches a week, with a choice of live matches, and a full round up of all the week’s action on Wednesday nights.”
“Our interactive service has been used for several seasons to offer a menu of live games; it has worked superbly and given viewers choice and real depth of coverage.”
“We introduced the exceptional quality of HD, then increased the number of live matches and have now pioneered 3D broadcasts. The UEFA Champions League goes from strength to strength and we look forward to extending our relationship with UEFA.”
ITV will show 18 live games, the same number as under the previous deal, including shared live coverage of the final and UEFA Super Cup. ITV have also reverted their first choice pick match to the Tuesday night game. According to an ITV spokesman, the switch back to Tuesday was made with a view to having more consistent scheduling, given that most international football games are held on Tuesday nights.
ITV’s Controller of Sport, Niall Sloane said: “The UEFA Champions League continues to set the benchmark for sports competitions across the world and has been a hugely successful part of the ITV1 schedule over many years.
“We’re delighted to be extending this long relationship and to have agreed a new deal in which ITV1 will continue to broadcast the competition free-to-air, and ITV will also have increased opportunities to bring the Champions League to viewers across our online and on-demand platforms.”
Tags: Champions League, ITV Sport, Sky Sports, UEFA Super Cup
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