BBC signs Open deal until 2016
July 14, 2010 · 0 Comments
The BBC have agreed a new deal with the R&A that will see coverage of the Open continue with the broadcaster until at least 2016.
The contract means that the BBC will continue as the exclusive live television broadcaster for the tournament and also provide radio, online, interactive and iPlayer coverage. BBC director of sport Barbara Slater described the Open as “one of our most important crown jewel events”.
Commenting on the prospect of selling the rights to a subscription broadcaster, R&A Chief Executive, Peter Dawson said : “We all know the financial pressures that the BBC is under, but I’m very pleased we’ve been able to come to a commercially satisfactory settlement while at the same time bringing the championship to its widest audience.”
“When you’re spending a large amount of the commercial success in the Open in developing the game, it’s hardly consistent, is it, to then show it to a restricted audience?”
The new contract also covers further developments in 3d technology. Dawson said : “On 3D, all we’re going to be doing there is watching developments in that market, I personally doubt that you’re going to see general coverage of events in 3D in that time scale, but I might be wrong. It’s not a big priority for us.”
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