PowerPlay Golf coming to Sky Sports

April 13, 2011   ·   0 Comments

PowerPlay Golf have announced plans to increase golf’s appeal to a wider sporting TV audience, by introducing an innovative nine hole, two-flag golfing format to invigorate the sport.

Hailed as golf’s equivalent to Twenty20 Cricket, Powerplay Golf : Ignition is the first of a series of three unique televised professional golf tournaments, to be broadcast live worldwide in 2011. The tournament will be held at The Celtic Manor Resort, Newport, Wales, on Bank Holiday Monday May 30th 2011 at 5pm, Sky Sports 3 will broadcast live coverage of the event.

The tournament, sponsored by Saab will see golf’s global ambassador Gary Player headline a field including Reigning US Open Champions Graeme McDowell and Paula Creamer and Ryder Cup stars Paul Casey and Ian Poulter.  Also joining the line-up are Major Championship winners John Daly, Ian Woosnam and Helen Alfredsson.

Speaking at the launch at Celtic Manor, PowerPlay Golf spokesman Colin Montgomerie, OBE, eight time Order of Merit winner, winner of 40 tournaments worldwide and Europe’s victorious captain in The 2010 Ryder Cup, said: “Stand by for something very special. Golf around the world is about to discover a new dimension. We believe the time is right to launch a new format which complements the long form of the game, and adds fresh impetus to the sport. To have the support of Gary Player, who is a golfing icon, is deeply significant. ”

David Pugh, Marketing Director at Saab Great Britain Ltd, commented: “At Saab, we have always challenged convention and looked for new ways of doing things, and we immediately recognised that same spirit in PowerPlay Golf. We know that our customers are intellectually curious and always searching for new experiences and challenges – we have no doubt that they will be intrigued by the new PowerPlay Golf format and will want to try it for themselves here in the UK. We look forward to working with PowerPlay Golf to develop this exciting new form of the sport.”

Graeme McDowell, the reigning US Open and Saab Wales Open champion said: “I am really excited about playing PowerPlay Golf Ignition and to return to Celtic Manor to do so is the icing on the cake. Creating a three hour risk-and-reward shoot-out live for TV is a great idea and I am sure we will all be going full-on to win”.

Guy Kinnings, Director of IMG Golf EMEA, added: “IMG are very pleased to be partnering PowerPlay Golf in the staging of this inaugural PowerPlay Golf: Ignition event.   With The Celtic Manor Resort providing a wonderful showcase for this intriguing new format, we believe along with the stellar field gathered and the media platforms in place, that PowerPlay Golf has all the ingredients to make a big impact in the game.”

For more details of this exciting new tournament visit : http://www.powerplay-golf.com/

Tags: Gary Player, Ignition, PowerPlay Golf, Sky Sports