ITV to increase TT coverage
November 27, 2010 · 0 Comments
ITV will screen more coverage of the Isle of Man TT over the next three years following a deal struck with the production company North One. The new deal means will see ITV4 screen 14 hours of daily highlights of the legendary motorbike racing series throughout the road race festival, including preview, behind the scenes and qualifying programmes.
Next year is the centenary of the mountain course, and a raft of special guests, events and celebrations are planned. Clips of all the action, coverage of the festival and the full highlights programmes will also be available on ITV.com.
Niall Sloane, ITV Controller of Sport, said, “The Isle of Man TT is a legendary sporting event, with a unique atmosphere that has always proven popular with viewers. I’m delighted that we have secured the TT on ITV4 until 2013.”
Neil Duncanson, CEO of North One Television, added, “ITV4’s real commitment to the TT was a key reason in pulling together a long term agreement. Not only will the races get prime time slots, but the marketing and promotion of the TT across the nation’s premier commercial network is extremely valuable.”
Allan Bell, Minister for Economic Development, added, “Television coverage of the TT is an important part of what we are trying to achieve for the Isle of Man’s economy, both in terms of promoting the many facets that the Isle of Man has to offer and also with regard to our commercial strategy for the races.
“I am delighted that we have been able to secure significant support from one of the UK’s leading broadcasters which is a positive reflection on the event’s strength and success.”
Tags: Isle of Man, ITV4, Niall Sloane, TT Races
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