MP challenges Ecclestone / BBC on Sky F1 deal

September 3, 2011   ·   0 Comments

Don Foster MP, the Liberal Democrats spokesman for Culture, Media and Sport has written to Bernie Ecclestone and BBC Director General Mark Thompson asking for answers on their tie-up with Sky Sports.

The new deal, which comes into force next season, will see subscription service Sky Sports broadcast all of the races live, while the BBC will show only half of the races simultaneously.

Critics have claimed that the BBC blocked offers on the table from their free to air terrestrial rivals, including Channel 4, by arranging the deal with Sky.

BBC Executives, including Mr Thompson and BBC Trust Chairman Chris Pattern are expected to face further scrutiny in front of the Commons’ Culture, Media and Sport select committee next month.

See full text of letter from Liberal Democrat culture spokesman to BBC director general Mark Thompson below :

Dear Mark,

I am writing about the recent controversy over the BBC losing exclusive coverage of Formula One.

I do not believe this result promotes the best interest of license fee payers and motor racing fans.

I believe the best result would have been for the rights to remain with a free to air broadcaster, even if this was not the BBC.

Neil Land’s “Secondary Stage response to complaints” addressed this and other points, and I understand you will be commenting on his explanation shortly. As part of your considerations, I hope you will be willing to look at a number of difficulties I have with his explanation.

In particular I am concerned about the apparently divergent views of FI and the BBC about the sequence of events and the desired outcome.

Bernie Ecclestone made clear that, “We want Formula One to stay free to viewers […] That is 100%” (quoted in the Times, 20 June).

He added, “If they [Channel 4] had said they wanted to sign a contract today to start broadcasting for £45m a year, then we would have probably done it.” (quoted in The Mirror, 19 August).

In fact, Bernie Ecclestone seems to claim that it was the BBC who forced Sky’s involvement. The BBC apparently “held all the cards” as there was still time left on the existing contract. He says that Sky were brought to the table by the BBC in the first place. He says the BBC “got to grips with Sky themselves. I spoke with ITV too, and came up with the same problem as Channel 4 had. We had a contract with the BBC which didn’t run out until 2014.” He has gone as far as saying, “My hands were tied”.

By his account, the rights ended up with Sky and the BBC because “[T]he BBC brought Sky to us with the idea of a joint contract […] It was not us who made that decision.”

This is in marked contrast to the argument put forward by the BBC and Neil Land who said,

“Ultimately, it is the responsibility of FOM [Formula One Management] to decide which broadcasters cover the sport. FOM must decide what is in the best interests of the sport, its employees, manufacturers, sponsors and viewers – when choosing its broadcast partners. On this occasion, FOM decided that a broadcast partnership between the BBC and Sky was in the best interests of the sport.”

This gulf between the two versions has led to disappointment and anger among fans and now they have to sift through completely contradictory accounts of who decided what. The least fans deserve is a clear explanation of what happened. I urge you to give it.

I am also unhappy with how the BBC has contextualised this deal to fans. There are many points I wish to make but for brevity’s sake I will settle for three:

1) Neil Land points to shared rights agreements in other sports such as football. But F1 is not the same as football. There are 380 Premier League matches a year, on top of internationals, the Champions League, the FA Cup, the Carling Cup, and so on. There are numerous playing hours to be shared. Putting part of this behind a pay wall does not result in fans being unreasonably denied, as there is still plenty of content for them to enjoy on free-to-air. By contrast, F1 has just 20 races a year. Putting half of them on a pay channel significantly diminishes access to the sport, even with highlights freely available later.

2) Whether F1 is or isn’t on the “crown jewels” list is irrelevant. Just because a sport’s broadcast rights do not have legislative protection, it does not mean they are fair game under any circumstances.

3) The BBC may broadcast half the races, but this means nothing to fans who want to watch the whole season live. They cannot buy half a Sky package. For them, all of the rights may as well have gone to BSkyB, as it will cost them exactly the same. But this would have violated the Concorde Agreement and the many public statements that FOM have made about the importance of free to air, meaning that the BBC have legitimised the otherwise indefensible situation of fans paying the full price for access to F1.

I am not complaining about the realities of the BBC, BSkyB and FOM having their own interests. Nor do I doubt that those involved in this arrangement worked hard to balance their competing aims. But I am concerned that F1 fans in the UK, who are also licence fee payers, had no-one speaking up for what was in their interests. I am also particularly unhappy at claims that the BBC was the main facilitator of the end result. I very much welcome the steps the BBC has taken to answer criticisms so far but think there remain some glaring problems with the explanations we have been given. I hope you will now be willing to clear up these confusions.

I will also be writing to Bernie Ecclestone to put these same points to him.

Yours,

Don Foster MP

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