Virgin Media to carry Sky Sports F1 channel from March
January 16, 2012 · 3 Comments
Virgin Media has agreed a deal with Sky to make the Sky Sports Formula 1 channel available to its cable TV subscribers in March, however it will not be available in high definition.
The channel will be dedicated to comprehensive reporting of the world’s most prestigious and popular motorsport series, including live coverage of every race, practice, and qualifying session. Martin Brundle, David Croft, Georgie Thompson, Ted Kravitz, Simon Lazenby, Natalie Pinkham and Steve Rider will bring viewers all the news, views and live action from the start of the new Formula 1 season.
The channel will be added to the complete Sky Sports package available through Virgin Media, alongside Sky Sports 1, Sky Sports 2, Sky Sports 3 and Sky Sports 4. Subscribers to this package will have the channel added automatically at launch. Sky Sports News is separately included in all pay TV tiers. Sky Sports F1 HD remains exclusive to the Sky platform and will not be available to Virgin Media subscribers.
Cindy Rose, executive director of digital entertainment at Virgin Media, said: “We’re delighted to be able to offer this new channel right from the off as it’s certain to be an exciting Formula 1 season with a record number of races and six former or current world champions racing for the title.”
Rob Webster, director of Sky’s commercial group, addeds “As the new home of the world’s most exciting motorsport series, Formula 1 is going to get the full Sky Sports treatment. Extending the distribution of our dedicated channel is great news for all Sky Sports subscribers, enabling millions of pay TV homes to enjoy the benefits of our innovative coverage and investment in must-see content.”
Tags: David Croft, Georgie Thompson, Martin Brundle, Natalie Pinkham, Simon Lazenby, Sky F1 HD, Sky Sports, Steve Rider, Ted Kravitz, Virgin Media
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Boo hiss. Sky always hold something back don’t they ? I don’t want to watch it in fuzzy vision on my HD TV when I’m used to BBC HD coverage.
This news makes me even more annoyed with the BBC & Bernie for letting Sky in on the F1 act.
Its all to do with greed
This is a bit hard on the poor old public, But it seems that there is far less sporting behaviour on the sports programmes than anywhere else.