C4 to screen Paralympic World Cup
February 24, 2011 · 0 Comments
The London 2012 Paralympic Games host broadcaster Channel 4 has further demonstrated its commitment to raising awareness of world-class elite disability sport by announcing that it will broadcast the BT Paralympic World Cup, taking place in Manchester from 23-28 May.
The move will boost the event with the strongest broadcast coverage it has ever received on UK television. The 2011 BT Paralympic World Cup will receive unprecedented television coverage, with Channel 4 committing to a two hour live programme on 28 May, as well daily highlights packages on 26 and 27 May. Live daily streaming from each sport will also be broadcast on the Channel 4 website: www.channel4.com/paralympics
Deborah Poulton, Sports Editor, Paralympics at Channel 4, said, “We are thrilled to be adding the BT Paralympic World Cup to our TV sporting schedules. Alongside the London 2012 Paralympic Games, the BT Paralympic World Cup is another opportunity to help increase awareness of Paralympic sport and make the British viewing public the best informed and most engaged in the world. We believe the combination of online streaming and TV highlights coverage will attract new audiences to the BT Paralympic World Cup and give the event and its competitors the profile they deserve.”
Suzi Williams, Director, BT Group Marketing and Brand, said, “The 2010 BT Paralympic World Cup was a fantastic success, with record crowds and some spectacular sporting performances. This year’s BT Paralympic World Cup will raise the bar even higher, it’s a must-attend event for the world’s best Paralympic athletes as they prepare for the Paralympic Games next year and I look forward to seeing some world class coverage on Channel 4.”
Councillor Mike Amesbury, Executive Member for Culture and Leisure at Manchester City Council said, “Manchester will set the stage for record breaking performances for the seventh consecutive year and the city is delighted to continue its association with elite disability sport. We welcome the world’s elite athletes and the world’s media to our doorstep and are thrilled that the event will be receiving so much exposure through Channel 4’s broadcast”.
ParalympicsGB Chief Executive Phil Lane has also welcomed the broadcast announcement and said, “The quality and depth of the coverage that Channel 4 will bring to the BT Paralympic World Cup truly demonstrates the vision that they share with us for bringing Paralympic sport to the forefront of the public’s minds. We are delighted that such a commitment has been made by the broadcaster and look forward to welcoming them to Manchester.”
Tags: BT, Channel 4, Deborah Poulton, Paralympic World Cup
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